WordPress Optimization

Why Should You Worry About Your Site Score

Why Having a Fast Website is Vital

Things have changed a lot since the beginning of the internet. Today’s users expect significantly faster loading times, and your site needs to live up to those expectations. In fact, making sure your site is fast and performs well is the first of Google’s four Web Fundamentals, and it’s easy to see why.

The biggest issue with having a slow website is that your users will often lose patience and leave. This negatively affects your ‘bounce rate’, which reflects the number of visitors who click away after only seeing one page. Forty-seven percent of users expect sites to load in two seconds or less, and 40 percent will leave a site if it hasn’t loaded within three seconds. In addition, a delay of just one second can lead to a 7 percent reduction in conversions.

Those numbers might be startling, but they help to demonstrate the importance of maintaining a fast, reliable site. If lost traffic and conversions aren’t convincing enough, you should also consider your site’s Search Engine Optimization (SEO). Speed is a factor Google cares about, so slow pages can lead to a reduction in your search rankings.

Finally, you’ll also want to be aware of the effects of your site’s speed across platforms. Since 2016, more people have been using mobile devices to browse the internet than desktop computers. By 2019, the number of mobile users is expected to reach 5 billion. That’s almost two-thirds of all humans on the planet.

This matters because most mobile users are looking for a similar experience to what they would get on a traditional computer. Almost half expect sites to load in less than 10 seconds. This is one reason why the average mobile load time for companies in the Fortune 500 is two seconds faster than the overall average page speed.

Ready to Have a Faster Website?

A faster website is only a click away! Let’s make it happen.